Black Friday, which officially begins on November 29, has arrived earlier at some merchants a week ahead of schedule. Why the craze? How can these expenses be justified?
Where did this idea for Black Friday come from?
Several hypotheses exist today, but the most relevant one dates back to 1930. Indeed, the day after Thanksgiving always falling on a Friday. the Americans were planning long weekends that created traffic jams. The police then called Black Friday.
But what does this commercial craze have to do with it?
After the Great Depression, traders thought it might be worth reinvigorating the economy. They then take advantage of the Black Friday weekend to sell the prices of their products. And it worked.
In France Black Friday arrived in early 2010, starting with American e-commerce sites such as Amazon. Subsequently, sites specializing mainly in the high-tech and appliance sector followed.
Excess
Black Friday is a day as eager as sales see more. This phenomenon creates debates, especially on overconsumption. Marketing to encourage consumers to buy when the need is not always present.
This overconsumption leads to another major problem, which is the lack of ethics. According to Retailmenot, 5.9 billion expenses are planned in France, but who are the people behind all these products purchased? Where are the objects made? And especially by whom? Consuming without any real interest is a pity. But it shouldn't deteriorate the working conditions of employees.
Not everyone sees Black Friday as a day to have fun. Some have thoughtful buying behavior and will wait a whole year and buy little and spend only that day.
How and who protest against this Black Friday?
#MakeFridayGreenAgain
The co-founder of the Faguo brand started this movement and since then more than 600 brands have joined him.
Here the mission is radical; not all brands joining this movement will make Black Friday. Instead, they will communicate how to consume better.
#WhiteMonday
Reuse – Repair – Rent = Réutilise – Répare – Loue
The idea of the #WhiteMonday is to become aware of the overconsumption instigated by Black Friday. For November 29, why not reuse or repair an object. And if you really need it, rent it for a few days or hours.
#Takebackblackfriday
This movement comes straight from the UK's Eco-Age and Global Fashion Exchange.
It highlights 3 dimensions:
– Unreased consumption; According to a survey of Finder.com, 1 in 5 Britons regret its purchase at blackFri
day- Human Cost: Who says low prices mean workers paid indecently.
– The environmental cost of overconsumption: In the UK, 820,000 trucks will carry parcels
#BlackForGood #Blackpourlebien
It is a movement launched by Typology, a cosmetics brand that decided to bring together several brands in order to raise awareness today. For this, each brand decides to donate their profit for an association of their choice.
More than 70 brands have joined the movement such as Nailmatic, Biovive, LU. YETU…
And what are you going to do on Black Friday?
